a good media firm understands its clients, their businesses, and their goals
Bob Kieserman, Chief Creative Officer
Over a career spanning 30 years, Bob has worked with hundreds of clients. He has contributed his talents to many successful projects as a writer, a consultant, a researcher, a publisher and editor, and a television and radio producer. He has worked with major newspapers, magazines, radio and television stations, and professional journals. He is the author of four books and over 150 published articles on management issues.
Bob is also a degreed librarian with an expertise in news research and has worked with both the ABC and NBC television networks.
In addition, for over 25 years, Bob has taught at some of the country’s leading colleges and universities as a professor of business administration, healthcare administration, and electronic media management. In addition to his present consulting and library work, Bob has been a professor of business administration and healthcare administration at Arcadia University, near Philadelphia, for over 17 years.
Bob has a undergraduate degree in broadcast journalism and an MBA in Accounting and Healthcare Administration, both from Temple University. His MLIS degree is from Rutgers University. Bob is a member of the American Library Association, the Special Libraries Association, the New Jersey Library Association, and the News Division of the Special Libraries Association. He is also the Executive Director of The Library Management Institute, headquartered in Cherry Hill, New Jersey.